Baroniá Pasta Range

Global Branding and Packaging Design

Baroniá, one of the leading pasta producers globally, has recently undergone a remarkable transformation in its branding and packaging design. With the help of the talented PACKLAB team, the Baroniá Pasta Range has been given a fresh and innovative look that captures the essence of this iconic Italian product.

The goal of this redesign was to reposition the "Heros" product-concept of Baroniá, a task that required careful consideration and attention to detail. The PACKLAB team worked closely with the passionate individuals at Baroniá to understand their vision and bring it to life through the packaging design.

The new packaging design for the Baroniá Pasta Range is a testament to the brand's commitment to quality and tradition. The design reflects the rich heritage of Italian pasta while incorporating modern elements that appeal to a contemporary audience.

By combining bold typography, vibrant colors, and elegant illustrations, the packaging design creates a visually striking and memorable presence on the shelves. The use of high-quality materials further enhances the premium feel of the product, making it stand out among its competitors.

The success of the Baroniá Pasta Range redesign has been recognized with the prestigious Iron A' Design Award in 2014. This award is a testament to the well-designed, practical, and innovative nature of the packaging design. It showcases the integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to consumers.

Overall, the Baroniá Pasta Range redesign is a testament to the power of collaboration between a passionate brand and a talented design team. It not only revitalizes the brand's image but also sets a new standard for packaging design in the pasta industry.